This week’s post was originally posted May 29, 2019. It’s as true to today as it was then, though perceptions may have changed since. It prompted a pretty good comment thread. Feel free to check it out, and continue the discussion here.
Readers may think this post is a whine. I hope writers will not, most of
you having had this conversation with yourself a time or two and understanding
why it needs to happen, though maybe not as publicly as this.
Why don’t my books sell better?
The reviews are good, given their limited numbers. (Sincere thanks to
all of you who have reviewed any of my books, regardless of your opinion. I
appreciate you taking the time.) People approach me with unsolicited praise at
conferences, so I feel secure that the books hold up. I take my craft seriously
and folks seem to appreciate that.
More than one agent has said that I might have had a nice career as a
mid-list author thirty years ago. Part of that compliment—and I do consider it
as such—is because thirty years ago there was the possibility of making a
living as a mid-list writer. If I’m being honest with myself—which the
situation demands—I have to admit part of that is because I write the kinds of
books that were popular thirty years ago, before serial killers and sociopathic
spouses and constantly raised stakes took over the business.
I’m not complaining, just observing. The market is what it is and it
always will be. I posted last week about bestsellers and I’m not here to
complain about people’s tastes. I read exactly the hell what I feel like
reading, too. Life is too short to worry about what books someone else thinks
one should read. The question here is, “What can I do to get
more people to read my books?” Or even, “Is there anything I can do?”
Shall I move away from the private investigator and small town
procedurals into more high-octane stuff? I’ve seen friends shift gears in a
similar manner and do very well. There are two things that have to be
determined before answering:
1) Do I want to do it?
2) Do I have the ability to do it?
I am among a fortunate few writers who doesn’t need much—any—writing
income to live a comfortable life, at least by my limited standards, as the
current day job pays the bills and then some. (Update: I’m now retired six
months. Cat food and Ramen noodles are not on the horizon, so this still
applies.) This frees me to write whatever the hell I want, but it also removes
a sense of urgency I might feel if I needed writing income. That’s okay.
Frankly, I don’t do my best work under that kind of pressure; I’m a plodder.
I write what I do because I like it and I know I’m good at it. The fact
that it doesn’t sell much is an inconvenience, not a crisis. That doesn’t mean
it doesn’t rankle.
A few years ago I realized both my current series read like novels based
on 70s crime movies. I love 70s crime movies, so to me this is not a bad thing.
Of course, 70s crime movies were popular forty to fifty years ago, so having
that as my wheelhouse is a distinctly limiting factor.
Can I tweak the series to bring them a little more in line with popular
tastes without losing the things I like about them? More action? Less foul
language? More linear story lines? (Update: The novel slated for 2022 release
includes two of these three. Guess which two, cocksucker.) All are
possibilities that may well align more closely with my gifts than the radical
departures considered earlier.
Paraphrasing Mencken, all these questions have answers that are simple,
clear, and wrong. Some would work for others but not for me because of elements
missing from either my personality or talent. All I can hope for is to achieve
a balance that will keep me on the right side of the Reward vs.
Bullshit Curve.
And, as so often happens when writing, Serendipity smiles upon me. After
finding the nine-year-old post I linked to in the previous sentence, I decided
to read it again. I’m way more accomplished now than I was
then, and I thought of myself as successful when I wrote that piece.
So I’ll just keep plugging away. Try a little of this and a little of
that. Don’t double down on something that isn’t working without a damn good
reason to do so. Benoit Lelieve over at Dead End Follies recently
had a great post about the hazards of trying to make a living doing what you
love. Go on over and have a read; he nails it. His timing is impeccable from my
perspective, reminding me as it did that because I have a reliable source of
income I never have to worry about forgetting why I write.