Things were so scrambled here last weekend I had to cancel my long-anticipated trip to Bouchercon, so missing my weekly self-aggrandizement should come as no surprise.
As anyone who has ever dealt with a publisher’s marketing department realizes, looking at sales figures relative to promotional efforts is always a good news/bad news scenario. The good news is that Wild Bill has reached the coveted 20 sales threshold. That may not seem like much to Lee Child or Robert Crais, but it does represent a 17% increase in sales in a mere ten days! In your face, Jack Reacher.
The bad news is that it is impossible to tell if this sales pushpin (it’s too small to be a sales spike) was because of the most recent promotional efforts, or due to my skipping a week. Since I’m an American, I’ll do what we always do when information is not definite enough: the same as before, but more of it.
So, to borrow a page from the old National Lampoon, buy this book or these messages will continue.
Please don’t make me do something I don’t want to do. Think of it like one of those challenge grants on NPR. If sales are 25 or more, no promotional post will be made. If sales are less than 25 by then…
It will be on your head. My conscience is clear.