Finding out about author and cheese aficionado Beau Johnson
is one of those serendipitous things that happen when you’re a writer who
blogs. I don’t remember who put us together in the first place, but Beau has
become a regular guest on OBAAT, and one I look forward to having. (Or why else
would he be a regular?)
Aside from being a prolific short story writer, Beau is a
tireless promoter of other people’s books. He’ll be here this summer when his
new collection launches, but Beau posts almost daily on Facebook and Twitter
about other authors’ work far more than about his own stuff. What is it about
him that drives this passion to be supportive of others? Is it just because
he’s Canadian? Read on to find the deeper motives behind this apparent
selflessness.
One Bite at a Time: You tweeted recently about how
hard it is for you to promote your own work, yet you enjoy doing it for others;
my feelings are much the same. I know why I’m that way, and we may get into it
later, but since this is your interview, why do you think this is the case for
you?
Beau Johnson: Dana!
First off, thank you for having me here on your blog. I always appreciate the space you give
me. As to your question: self-consciousness
is the main reason I suppose. I mean, I've
seen that guy, we've all seen that guy, the one who promotes nothing but his or
her own work endlessly? I never wanted
to be that guy. I dread being that guy. On the flipside, I came to understand no one
else was going to push or care about my own work more than me. Since I was
already doing my pay it forward thing (book pics for those that helped me
during the release of my first book and some fine people who took me under
their wing at my first and only con) I decided to expand and incorporate, settling
on what I believe to be an 80/20 split.
I try to plug my own stuff no more than four times a week but if
something other comes up, I'll adjust.
All told, it allows me to function on social media in a much better
frame of mind.
OBAAT: I like that you have something of a formula to
balance your promotional efforts. I need to come up with something like that
myself, at least so I might be able to console myself by saying, “Sure, I
flogged my book four days in a row, but I also posted or at least retweeted
about three others each of those days.”
Do you ever find the balance hard to maintain? By which I mean, some
days you just don’t feel like it?
BJ: Ha! Yes,
almost every day if I'm honest! Goes back to that self-consciousness thing---or
something I call "too much Beau."
I mean, what I'm doing is fun, I choose to do it, (and seriously, there
is no better feeling than making someone's day) but even I get sick of my mug
after a while, you know? However, I know
I will never please everyone, so I go with the notion I'm only going to live
once so I'm going to focus on the positives for the most part. You don't like such things, and I'm quite
sure there are people out there that do not, well, that's what the mute or block
buttons were created for, right?
OBAAT: What’s the worst part of self-promotion?
BJ: I think you pretty much sum it up in your
question. But to elaborate: I aim not to annoy or bore.
OBAAT: I’m no shrinking violet. I enjoy time in the
spotlight, whether it’s an interview or sitting on a panel. What kills me is
asking people for those opportunities. Is that similar to your situation, or
how does it differ?
BJ: Well, I think I have to be an extrovert to go
about things the way I have. I'll put
myself out there, don't mind making light of myself, but really, I don't get
many of the opportunities that you suggest.
I don't go looking for them either, so I have to own that too. But when I say all this, I must add an
addendum—this year and the end of 2020 have and are proving different. I have
now been on three different podcasts (I wore a tie each time I swear!) with a
fourth on the horizon, and attended and read at a Noir at the Bar, so things
are looking up in the opportunity department.
OBAAT: Are you doing anything different to get these
opportunities, or is it a matter of making the ask?
BJ: I'm not doing anything different, no, just a
gradual process I think. The pics,
Beau's Book Nook, Not Beau's Book Nook, it seemed to hit a point where people
began to really notice, or dug it, and hey, here we are. I say this knowing full well I'm small
potatoes compared to some, however, but hope to one day spread the greatness of
what I like further than I'm currently able to.
OBAAT: You noticed an uptick in your sales the more
you promote others’ books. Why do you think that is? Karma, or something more
concrete?
BJ: I want to say that people have discovered the
greatness which is Bishop Rider, and that word of mouth has travelled, but nah,
it's karma, it's the writing community giving back, perhaps a little of both. I
have no concrete answer really, Dana, but admit I'm enjoying the ride.
OBAAT: Have you ever considered a partnership with
Kraft or Saputo to tie their cheeses to your books? Maybe some kind of a
product placement deal? (You knew I couldn’t go an entire interview and not ask
about cheese.)
BJ: Ha! I was hoping there'd be a cheese related
question! For sure, let's get Saputo on the phone: we'll call it the
Cheesening!
(Learn more about Beau and his books on his Down & Out Books page
and his own web site.)