Never Pay to Write

 Gabino Iglesias is becoming my spirit animal. His substack posts consistently teach me something, or confirm something I already knew. Gabino has worked his way up from self-publishing to bestseller status and is a regular reviewer for the New York Times and NPR, so his cred is solid. He’s been on a roll of late with advice to fledgling writers.IO already knew most of what he wrote, but Gabino’s unique perspective makes it that much more effective. ‘

 

Among his recent pieces was one titled, “Don’t Pay to Write.” I’m going to quote from it here, adding my own perspective to what he says, but it’s relatively short and always on point, so I strongly encourage you to read the original. You won’t be sorry.

 

The theme of the article is that writing is work, and people get paid for their work. (“When you get your car fixed, the mechanic doesn’t pay you. You know why? Because they are the ones with the knowledge and the ones putting in the time and work to fix your car.”) I have long believed writers are their – our – own worst enemies, feeding a race to the bottom through a willingness to do anything to get their words on a page or a web site. As a general rule, don’t let anyone publish your stuff unless you get paid. Quoting Gabino: “Exposure isn’t that great, it’s something you die from.”

 

Here's Gabino’s checklist to make sure you don’t get taken, with my comments. (I only lifted the first sentence or two from his post. Again, you should read the whole thing. If you don’t think it was worth your time, I’ll send you a full refund, no questions asked.)

 

1.    Always read submission guidelines carefully.* I see this one as doubly important:

a.    To make sure you don’t overlook some dumb thing that gives them an excuse to reject you. Editors are looking for new voices, but they may get 500 submissions for ten slots, and at least fifty will be good enough to include. They’re looking for ways to cull the herd whether they’ll admit it or not.

b.    To make sure they’re worth messing with. If their guidelines, which they expect you to follow to the letter, are vague, poorly worded, or have multiple typos, they don’t really know what they’re doing.

2.    Do your research. As Butch Cassidy famously said, “Who are those guys?” Check them out on the web. Do you know anyone who has worked with them? When in doubt, check Victoria Strauss’s “Writer Beware” resources, or Preditors and Editors. (New P&E website under construction.)

3.    NEVER pay to get published. Ever. Under any circumstances. Two things come to mind:

a.    What does it say about the value you place on the result of your labor and talent that you don’t even think you can give it away? Which you also should never do. (More on that later.)

b.    What impression does that create? How much can they value your work if they weren’t willing to pay you for it?

4.    Vanity presses are predators. Full stop. It doesn’t matter what they promise you or what kind of contract they offer. They are preying on the members of the herd who don’t know any better.

 

You might be willing to write something for free. You have to be the judge of which of these exceptions apply to you, but I have done two of the following for free:

1.    Charity. I wrote a story to Unloaded 2, an anthology that sent all its profits to a gun control organization. I also contributed a story for Down to the River, which sent its proceed to American Rivers, an organization that works to protect our rivers. I was flattered to have been asked to take part in each of these endeavors and proud to have played some small part in noble causes.

2.    Loyalty. I wrote a story for The Shamus Sampler Part 2 because the editor had extended himself on my behalf in the past.

3.    Making a statement. I haven’t done this one yet, in part because I tend to put my statements here, so I have an outlet. If opportunity presents and I have something I feel strongly about, I’ll line up.

 

Writing is an occupation. It may not be your full-time job – if all you write is fiction it almost certainly is not – but it’s a job. Treat it with the respect you show your day job. If you don’t respect your work enough to demand consideration for it, why should anyone else?

 

(* - This applies to contracts, too. Read every word. I sold what I think is the best story I ever wrote without realizing I was selling the rights essentially in perpetuity. I’ve found ways around this for promotional purposes, but I would have loved to find a good outlet for reprints.)

 

Why I Write PI Fiction

 I did a blog tour a few months ago under the auspices of Goddess Fish Promotions that went quite well. I’ve yet to have time to break down the sales figures, but my Amazon royalties for May set a personal record for a single month.

 

Anyway, today’s post was going to discuss a piece I read on the web before vacation, but the piece appears to have been taken down; so much for that idea. I decided to repurpose one of the posts I did for the blog tour, as it seemed appropriate to wonder why I write PI fiction, seeing how I’m halfway into the next Nick Forte book, with the outlines for two more already taking shape.

 

(This post originally appeared in the Momma Says to Read blog on March 25.

 

 

I am sometimes asked why I write private eye fiction, as it is not the dominant sub-genre it used to be. There are several reasons.

 

First and probably most important, PI fiction is what I cut my reading teeth on. Encyclopedia Brown, The Thinking Machine, then, of course, Sherlock Holmes. As I grew up I discovered Mickey Spillane and Robert B. Parker. Even now four of the twelve authors on the list of those I try never to let more than  a year go past without reading are PI writers: Lawrence Block, Ken Bruen, Loren Estleman, and James D.F. Hannah. Of the twenty-four writers I try never to let more than two years go without reading, seven write PIs: Raymond Chandler, Robert Crais, James Crumley, James Ellroy (the early works), Dashiell Hammett (currently working my way through all the Continental Op stories), Dennis Lehane, and Walter Mosley. I’m a PI guy from way back.

 

As a writer, while I love multiple points of view where the reader knows more than any single character, it’s rewarding to spend the entire book in one person’s head. There are things I can do with first-person point of view that can’t be done as well any other way. There are limitations, as well; the reader can’t know anything the protagonist doesn’t. That can be fun to work around, too.

 

What might be the biggest reason I keep coming back to private eyes is I feel, when done right, it is the most elevated form of crime fiction. The history of the genre traces its roots back to Edgar Allan Poe, and the stories that put crime fiction on the map in this country are dominated by private eyes.

 

Bouchercon 2008 was held in Baltimore; I had not yet been published. The brilliant Irish author Declan Hughes moderated a panel where he gave an impassioned tribute to the glories of private investigator stories as the highest level of crime fiction. By the time he finished I was not just committed to the form, I was proud to be a practitioner. I wish I had a transcript of his comments.

 

I also write police procedurals; the PI stories fill a different niche. Cops have to take whatever cases present themselves; PIs can cherry pick a little. (At least fictional ones can.) Because the cases come in faster than cops can handle them, police detectives focus on closing files while private investigators can look for closure.

 

Another thing that draws me back is my membership in the Private Eye Writers of America. PWA is a group of true believers where I always feel comfortable, whether I am working on a private eye novel at the time or not. The organization is tireless in representing the interests of the genre and its practitioners, but in a low-key way I never find off-putting. Having earned two Shamus Award nominations didn’t hurt my dedication to the genre, either. I have mixed emotions about awards, but it’s always nice to be validated by one’s peers.

 

Off the Books is my sixth Nick Forte novel. The outline for the seventh is almost complete; extensive sketches exist for Book Eight. I’ll write him as long as the ideas keep coming. They do not seem to be ready to stop.

"No One Buys Books"

 (Sincere thanks to Gabino Iglesias for bringing this to my attention. The summer will include several posts similar to this, all thanks to his insights and willingness to share them. If you’re not following his Substack, you really ought to.)

 

It has become almost a mantra for me on Facebook. A friend posts an item about a publisher and I reply, “Every time I hear something else about the publishing industry, the less I want to be a part of it.” Sometimes I go on at greater length, depending on the initial post.

 

I have reasons for this distaste, but the core has been eloquently summarized  by Elle Griffin in her article for The Elysian, “No one buys books.” It’s long but well worth your time if you’re a writer or aspiring write, as all professions should be viewed in the hard, cold light of day.

 

The purpose of Ms. Griffin’s article is to describe what was made public by industry insiders at the anti-trust trial resulting from Penguin Random House’s attempt to purchase Simom and Schuster for $2.2 billion. Keep that figure in mind, as much of the testimony revolves around the idea there’s no money to be made in publishing.

 

I should probably leave well enough alone, as I cannot do justice to Ms. Griffin’s piece in the space I have here, nor can I match her ability to distill the evidence from a long trial into an article. She took a year to read the book that broke down the trial; I’m not going to do that. (You can read the book if you want the gruesome details.)

 

What I’ll do here is describe the sense of what a writer with a borderline career thinks about all of this. Consider or ignore my comments as you see fit. As always, please feel free to comment either here or on social media.

 

I’ll list the headings from Ms. Griffin’s piece, with my thoughts inserted, along with a few salient quotes.

 

Bestsellers are rare.

Q. Do you know approximately how many authors there are across the industry with 500,000 units or more during this four-year period?

A. My understanding is that it was about 50.

Q. 50 authors across the publishing industry who during this four-year period sold more than 500,000 units in a single year?

A. Yes.

— Madeline Mcintosh, CEO, Penguin Random House US

 

I think we all figured something like this, but god damn. Fifty over four years?

 

Big advances go to celebrities.

Top-selling authors were defined as those receiving advances (i.e., guaranteed money) in excess of $250,000. Far fewer than 1 percent of authors receive advances over that mark; Publishers Marketplace, which tracks these things, recorded 233 such deals in all of 2022.

— ken whyte, Publisher at Sutherland House

 

This was a safe bet, too. More on this later.

 

Franchise authors are the other big category.

Q. Putnam typically publishes about 60 books a year. Correct?

A. 60, 65, sort of on average… I will say of those 65, though, a good portion of those are repeat authors… franchise authors that we regularly publish every year, sometimes twice a year.

— Sally Kim, SVP and Publisher, Putnam

 

Can you say “James Patterson” or “John Grisham?” Not only are they getting all the money, they’re squeezing the rest of us out of the available publishing slots. I don’t hold this against either author – I’m in favor of anything that gets an author paid, keeps people reading, and doesn’t involve AI-generated content – but how can publishers be that lazy or timid not to want to keep trying to develop more writers for their stables?

 

Publishing houses want a built-in audience.

In some of the cases, the reason they are paying big money is because the person has a big platform. And if that platform is there for the advertising, then the spend might be lower.

 

— Jennifer Rudolph Walsh, former Agent

 

I can’t blame them for this, but I’m also aware most corporations take it as the cost of doing business to build audiences for their products, whether we’re talking about cars  or dish soap.

 

A big audience means publishing houses don’t have to spend money on marketing.

Well, duh. Of course, that doesn’t mean they won’t spend a bunch to paper buses, subway stations, and other easily visible locations with ads when one of the big boys drops a new one, when all they’d have to do is let the word out through social media and the fans will line up to buy the book..

 

Publishing houses pay for Amazon placement.

Q.  Penguin Random House has hired data scientists to try and figure out these [Amazon] algorithms so that its books get better presented on Amazon than its competitors’ books?

A. One of the many efforts that we pursue, correct.

Q. And Penguin Random House pays Amazon to improve its search results?

A. There is something that is available to our publishers, it’s called Amazon Marketing Services, AMS, and all publishers can spend money and give it to Amazon to have hopefully better search results.

 

— Markus Dohle, CEO, Penguin Random House

 

We all know publishers pay independent bookstores for placement. (Cover out, front table, special displays, etc.) It’s also not improper for Amazon to feature the books it thinks people are most likely to buy. That’s what they do, sell books. Paying to juke the stats that feed the algorithms cuts the legs out from the smaller publishers and independents without Amazon acknowledging the search results that are ostensibly tailored for each reader are artificially skewed. Every day I’m one baby step closer to sending my books out free as PDFs to anyone who sends a request via social media or e-mail.

 

But even celebrity books don’t sell…

Just because the publisher pays $250,000 or $500,000 or $1 million for a book does not guarantee that a single person is going to buy it. A lot of what we do is unknowable and based on inspiration and optimism.”

— Michael Pietsch, CEO, Hachette

 

I told you we’d come back to the massive celebrity advances. There are a lot more quotes in Ms. Griffin’s article, but the gist of it is the publishers have no idea what’s going to sell. Frankly, they seem to have little idea what they’re doing. As I have said for years, publishers will freely admit they don’t know what will sell, only what won’t. And your book won’t.

 

Books don’t make money.

About half of the books we publish make money, and a much lower percentage of them earn back the advance we pay.

 

— Jonathan Karp, CEO, Simon & Schuster

 

Yet PRH was willing to pay $2.2 billion for S&S. If that’s not a prima facie case for people who

a.    Don’t know what they’re doing;

b.    Are at best disseminating about the money to be made;

I don’t know what is.

 

Oh, wait a minute.

 

It’s all about the backlist.

I would actually expect a book that is selling 300,000 units in a year is probably going to sell at least 400,000 or 500,000 over its life once you get backlist in there too.

 

Our backlist brings in about a third of our annual revenues, so $300 million a year roughly, a little less.

 

— Michael Pietsch, CEO, Hachette

 

Also known as the “long tail.” It doesn’t take Paul Krugman to figure out this is a good sales vehicle, given the primary decision factor when buying a book is author name recognition. The long tail would also benefit what used to be called the mid-list if publishers could be bothered to deal with the mid-list again, but they’d rather go the same route that has so badly damaged the film industry and bet the bank on bestsellers they already know are at best fifty-fifty to recover their money.

 

Amazon is the biggest threat to the industry.

Q. Are you concerned that Amazon will favor Penguin Random House Simon & Schuster in terms of promotion and distribution and discoverability?

A. Yes.

 

— Donald Weisberg, CEO, Macmillan Publishers

 

Because they’ll pay more to juke the algorithms. Just as Macmillan could do, and almost certainly does at the expense of smaller publishers.

 

A “Netflix of Books” would put publishing houses out of business.

We all know about Netflix, we all know about Spotify and other media categories, and we also know what it has done to some industries… The music industry has lost, in the digital transformation, approximately 50 percent of its overall revenue pool.

 

— Markus Dohle, CEO, Penguin Publishing House

 

Yet movies still get made and music produced. Maybe the publishers might want to look into a business model that provides for this. It’s harsh – and likely a death knell for small, independent booksellers – but any entity with $2.2 billion to buy a competitor has the wherewithal to adapt to the times.

 

Authors are getting more independent.

I think really from the advent of online—really, once the internet became popular, you know, we heard the phrase disintermediation. And I don’t understand why that wouldn’t be a possible prospect for any best selling author, to just disintermediate, to go straight to the internet and sell directly if you have a following… Colleen Hoover has published with both Amazon and Simon & Schuster. And her Amazon book was on the independent book sellers’ best seller list. So what that says to me is that a Rubicon has been crossed.

 

— Jonathan Karp, CEO, Simon & Schuster

 

Gee, I wonder why. How many of us have gone to conferences and heard how even the top sellers are regularly badgered by their publishers to write more books quicker, do more promotions, and fudge what they write to suit the publisher’s perceived audience? Who needs that bullshit?

 

Another publishing house bites the dust.

After the Judge denied the merger, Penguin went through a massive round of layoffs and Simon & Schuster was sold to a private equity company instead.

 

Private equity tends to have one game plan: buy a company, load it with debt, wring out costs to improve its financials, sell at a profit. Dealing Simon & Schuster to private equity, The New Republic warned at the time with some slight hyperbole of its own, would mean “absolute devastation and wholesale job loss.”

 

— ken whyte

 

Private equity firms are evil incarnate, cannibalizing companies and destroying jobs for the short-term profit of a few investors with no regard for an industry, or the economy. This is not unique to publishing. If these vultures didn’t see a way forward to make money from publishing, they wouldn’t buy the companies. There’s a cognitive dissonance here someone should be able to exploit at some level.

 

#  #  #

It’s a shitty situation, but it doesn’t have to be the nuclear winter of publishing. Baseball analyst Bill James once wrote that if Major League Baseball as we know it were to fold overnight, professional baseball would be resurrected inside of a year. Different teams in different cities, but there are too many people willing to pay to watch young men play baseball for the enterprise to disappear.

 

There are also too many readers willing to pay money to read for books to go away. The business model may change – it almost has to – but books will always be around in some form because there will always be people willing to pay to read them. To those who say the reading public is aging out, I say there are more old people on the way, and old people read more as other, more physical activities are denied them.

 

We’re living through an historical sea change, and history is never as clean, or inevitable, as books make it sound fifty or a hundred years later. It’s messy, it’s uncomfortable, and it’s a little like wrestling with a pig: you both get dirty, and the pig likes it.

 

But that doesn’t mean you can’t come out ahead if you stick with it.

 

 

 

An Interview with Charlie Stella, Author of Joey Piss Pot

 Charlie Stella is a force of nature. No one – no one – has done more to advance my career, or been more supportive to me, both as a writer and as a friend. I was delighted to hear Charlie was back in the crime fiction pool and couldn’t wait to get ahold of his newest, Joey Piss Pot (available today, July 5!) so I could grill him about it.

 

One Bite at a Time: Not that I haven’t enjoyed your recent books, but I was delighted to see you get back into mob fiction, as no one writes it quite the way you do. You’ve carved out a niche for showing the underside of mob activity, but in Joey Piss Pot you describe a lifestyle on its last legs. Tony Soprano once said he had the feeling he was coming in at the end of something. The characters in Joey Piss Pot are way past that, hanging on by their fingernails, but lack Tony’s gift for introspection, so they don’t always realize how close to the cliff they are. That’s a long set-up to ask what it was about this idea that took root in your imagination?

 

Charlie Stella: I tried writing non-crime for a couple of years and then had a burst of energy. I wrote three novels, two sold, the other not submitted yet (don’t like the ending enough). I needed to put a couple of runs on the scoreboard and wanted it to be familiar. I wrote Joey Piss Pot to get back into it, if that makes sense. Then we went to Yellowstone Park last summer and a sequel came into play from my fear of bears and the shit our government does. Just submitted the sequel, Rapino-Amato. We shall see, but I have a non-crime coming next April (I think), Raskin’s World. That one is about lawyers and affairs a tragic incident.

 

OBAAT: You’ve done this before, but I was struck here about how the story plays on the conflict between the mob and straight life, with the feds thrown into create layers of story. Did you lay this out ahead of time, just know what you wanted to do, or did you start writing and waited to see where it took you? (Notice how I found a way around asking if you outline?)

 

CS: Smiley face. I always build a table of chapters as I write (automatically in Word) and that serves as an ad hoc outline, I guess. I wind up moving scenes by the end and/or adding or deleting some. I have a basic idea and then let the characters/dialogue do their/its thing.

 

OBAAT: Joseph Gallo is the title character and very much the focal point of the story, yet he doesn’t appear in it as much as several others. He’s kind of the conscience of the book, and this causes him to create more than his share of trouble. Did you set out to show that a conscience can cause more problems than it solves in a situation such as this?

 

CS: That’s too deep for a Stella novel. (Another smiley face). I wanted the back and forth between Jewish and Italian old timers. Originally, the Jewish friend (don’t ask me for names now), wasn’t a former cop, but that helped move the thing making him a cop. Joey is the conscience, more or less, but it’s also a rip-off of a novel I wrote a few years ago but never felt good enough about it to submit. I like the idea of a guy on his way out losing fears of boogie men. Him shooting someone, for instance, is kind of a fantasy I’ve played with for several characters. It’s kind of like he’s playing with house money, so …

 

OBAAT: Interesting. The Beloved Spouse™ often mentions that the htreat of life in prison becomes less of a deterrent as we age.

 

I was struck by the name “Joseph Gallo.” Did you have any idea of playing off of the infamous Crazy Joe Gallo of the 70s?

 

CS: Good catch, but Crazy Joe wasn’t in my mind at all. The actual Crazy Joe was a big time rogue with a similar lack of fear he probably shouldn’t have ignored. I literally go to Google and search for whatever nationality I’m using and pick one. Gallo was easy to type. I’m thinking some of your characters names must be in a macro. 😊

 

OBAAT: As a matter of fact, several of the more common names in my books have “macros,” AutoCorrect entries that allow me to type in only the first few letters. 😊

 

The Mafia – excuse me, Italian Organized Crime – has nothing like the power it used to, but they can still kill you just as dead. How do you see things playing out over the next ten or twenty years?

 

CS: That’s the thing. Anybody can kill you just as dead. I suspect there will always be guys who are romanticized by the old Godfather movies and/or the idea of getting respect by being associated with the mob. The reality is no matter what happens there will always be a deal at the end of the day that precludes most tough guys from giving up 10-20 years of their lives (and that number may come down to 5-10). The so-called “come to Jesus moment” when a guy realizes how fucked he is.

 

OBAAT: The eternal final question: What’s next?

 

CS: Well, there is Raskin’s World next year, then probably (if accepted) the sequel to JPP, Rapino-Amato that takes place in Montana (for the most part). I wrote a book called The Winks (the one I’m unhappy with the ending), and I’ve started one called Blue Collar (mostly non-crime at this stage). The thing is, since I have this coughing condition, I have nothing else to do. I’m up 19-20 hours a day, working remotely and sometimes bored to tears. Now that the hockey season is over and I await another year of frustration with my beloved New York State Buffalo Bills … what the hell else am I gonna do? 😊