Friday, September 2, 2011

Wild Bill Spans the Globe

Barely a week after its release, Wild Bill is an international sensation, with satisfied readers from such disparate locations as Los Angeles, California and Dar es Salaam, Tanzania, with others strewn about the intervening 10,062 miles. (Note: The use of the word “sensation” does not imply an ego run amuck. Sensations are not universally good, as anyone who has recently has an “itching, burning, sensation” can attest. Just saying, is all.) The current sales rank is 106,488 in Amazon, which might not sound like much until you stop to think UNESCO estimates 288,355 books are published annually in the United States alone, which puts Wild Bill well into the top half without resorting to the treachery of an expensive, or even well-conceived, marketing campaign.

The arrival of Labor Day is the traditional time to say, “I want to relax over a three-day weekend with a piece of inexpensive crime fiction that’s worth every penny. “ What better way to say it than with a copy of Wild Bill, available at Amazon and Barnes and Noble for only $2.99? Spend the money you would have spent on sun screen on something intended to keep you shielded from the sun’s rays under an umbrella in the company of Wild Bill Hickox, Vinnie Dominos Agrigento, and Junior Bevilacqua.

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